About Me
Hi, I’m Eli Weltman 
,
I’m a creative and analytical consultant who is passionate about solving problems through the resourceful use of data, human intelligence, and AI. I come equipped with years of experience in marketing, communications, strategy consulting, and e-commerce advisory.
I’ve put my consulting skills to work in financial services, SaaS, social enterprises, e-commerce management, and marketing strategy. My experiences across multinational corporations, boutique firms, startups, and non-profits uniquely shape my professional profile, blending a bold entrepreneurial spirit with meticulous attention to detail.
I am also an avid musician (singer, piano, guitar, choir), artist, gamer, word puzzler, sports stats geek (baseball, hockey), newly minted husband, and proud uncle of 24.
Senior Consultant, Looking Glass Group
February 2024 — Present
I supported an omnichannel marketing campaign by collaborating with the client on ad creatives and in-store marketing materials, shattering Google Ads campaign targets after the first week. For a HubSpot CRM marketing automation project, I restructured complex customer data to enable the implementation. I cut client’s carrying costs by $58K through executing $5K in strategic Amazon removal orders. For the same client, I optimized Amazon listings with strategic A+ content leading to record-breaking sales. I continue to advise on product strategy through competitive analysis to assess category trends and growth opportunities for early phase clients.
People Experience Consultant, Capgemini
August 2023 — January 2024
I planned and executed over 50 creative engagement initiatives for 2,000 employees, reviving office culture and providing professional development opportunities to a 90% employee satisfaction rating. This entailed negotiating directly with vendors & procurement services for multiple internal and external events, and managing inventory of company-branded apparel and goods to facilitate rewards, recognition, and retention. I acted as project manager for volunteer teams across four provinces to coordinate their engagement initiatives, provide guidance, and develop a consistent people experience for employees across Canada.
Marketing Associate, Capgemini
January 2023 — August 2023
I led multiple projects end-to-end supporting key strategic sponsorships across sports, technology, and energy transition, building brand awareness and positioning Capgemini as an industry leader in Canada. For their internal communications, I modernized distribution lists adopted for national multichannel communications across North America; and crafted & delivered over 80 communications for the Canada business unit using these lists. I also promoted their employer brand with employee filming for campaigns, building localized web content, and strategically backlinking pages to streamline user experience and optimize search engine results.
Senior Associate, Looking Glass Group
November 2021 — April 2022
I analyzed e-commerce sales data to determine profitability and optimal product mix for clients in various industries, including consumer packaged goods, construction, and home appliances. I reported on best-performing products across different sales and marketing metrics, as well as overall account performance. With my key findings, I developed presentations to guide and support our clients' e-commerce strategy and inventory management. For clients in the planning phase, I conducted category and product level research to identify opportunities in online markets.
CX Strategy & Operations Intern, Berkeley Payment Solutions
May 2021 — August 2021
I built and implemented a rigorous customer-centric product development process adopted companywide, resulting in vastly improved communication and cross-functional alignment. To do this, I met with every department lead to get their buy-in for a formalized product development internal communication process. I also supported marketing and sales by developing sell sheets, automatable invoice templates, and branding guides to enhance our client experience when customizing their cardholder portal.
SEO Marketing Specialist, Neeva Baby
June 2020 — September 2020
Revamped e-commerce site with creative search engine optimized content; designed and automated strategic email marketing flow to promote content, increasing organic traffic & customer engagement. Increased webpage authority by 11% using effective search engine marketing tools in SEMrush