Eli Weltman

Hi, I’m Eli :wave:

I’m a creative and analytical consultant passionate about solving problems through the resourceful use of data, human intelligence, and AI. I bring several years of experience in marketing, communications, brand strategy, and e-commerce advisory.

I’ve applied my consultative approach across brand implementation, financial services, SaaS, social enterprise, e-commerce management, and marketing strategy, working with multinational corporations, boutique firms, startups, and non-profits. That range uniquely shapes my professional profile, blending a bold entrepreneurial spirit with meticulous attention to detail.

Some of the industries I’ve worked with:
⚕️ Healthcare
💳 Financial Services
⚡ Energy & Utilities
🛒 E-Commerce
💼 Professional Services

I am also an avid musician (singer, piano, guitar, choir), artist, gamer, word puzzler, sports stats geek (baseball, hockey), newly minted husband, and proud uncle of 25.

Technical Skills

Excel SQL Tableau R PowerPoint Word Outlook Smartsheet Wrike ClickUp Asana SharePoint G-Suite Canva Adobe Photoshop Notion ChatGPT Claude Gemini Copilot

Professional Skills

Project Management Data Analysis Brand Strategy Client Engagement Vendor Relations Internal Communications User Experience Competitive Analysis

Senior Associate, Client Engagement - BrandActive

January 2026 — April 2026

Kicked off rebrand implementation for one of the largest health systems in the US across three critical markets (18 hospitals, 300 clinics) as part of a $700M brand unification. Managed 12 workstreams to develop comprehensive inventories of physical (signage, fleet, ID badges) and digital (web, social) branded assets for a phased transition plan. Drove ~$25–65K+ in cost savings by retiring end-of-life vehicles, pulling 24% of facilities out of scope from signage surveys, and removing duplicative materials from databases.

Senior Consultant - Looking Glass Group

February 2024 — December 2025

I supported an omnichannel marketing campaign by collaborating with the client on ad creatives and in-store marketing materials, shattering Google Ads campaign targets after the first week. For a HubSpot CRM marketing automation project, I restructured complex customer data to enable the implementation. I cut one client’s carrying costs by $58K through executing $5K in strategic Amazon removal orders. For the same client, I optimized Amazon listings with strategic A+ content leading to record-breaking sales. I advised on product strategy through competitive analysis to assess category trends and growth opportunities for early phase clients.

People Experience Consultant - Capgemini

August 2023 — January 2024

I planned and executed over 50 creative engagement initiatives for 2,000 employees, reviving office culture and providing professional development opportunities to a 90% employee satisfaction rating. This entailed negotiating directly with vendors & procurement services for multiple internal and external events, and managing inventory of company-branded apparel and goods to facilitate rewards, recognition, and retention. I acted as project manager for volunteer teams across four provinces to coordinate their engagement initiatives, provide guidance, and develop a consistent people experience for employees across Canada.

Marketing Associate - Capgemini

January 2023 — August 2023

I led multiple projects end-to-end supporting key strategic sponsorships across sports, technology, and energy transition, building brand awareness and positioning Capgemini as an industry leader in Canada. For their internal communications, I modernized distribution lists adopted for national multichannel communications across North America; and crafted & delivered over 80 communications for the Canada business unit using these lists. I also promoted their employer brand with employee filming for campaigns, building localized web content, and strategically backlinking pages to streamline user experience and optimize search engine results.

Senior Associate - Looking Glass Group

November 2021 — April 2022

I analyzed e-commerce sales data to determine profitability and optimal product mix for clients in various industries, including consumer packaged goods, construction, and home appliances. I reported on best-performing products across different sales and marketing metrics, as well as overall account performance. With my key findings, I developed presentations to guide and support our clients' e-commerce strategy and inventory management. For clients in the planning phase, I conducted category and product level research to identify opportunities in online markets.

CX Strategy & Operations Intern - Berkeley Payment Solutions

May 2021 — August 2021

I built and implemented a rigorous customer-centric product development process adopted companywide, resulting in vastly improved communication and cross-functional alignment. To do this, I met with every department lead to get their buy-in for a formalized product development internal communication process. I also supported marketing and sales by developing sell sheets, automatable invoice templates, and branding guides to enhance our client experience when customizing their cardholder portal.

SEO Marketing Specialist - Neeva Baby

June 2020 — September 2020

I revamped the e-commerce site with creative search engine optimized content; designed and automated a strategic email marketing flow to promote content, increasing organic traffic & customer engagement. I increased webpage authority by 11% using effective search engine marketing tools in SEMrush.